E41 - Inviting Readers into a Brightly Lit Room

Lauren Cerand, a writer and celebrated arts and literary publicist, shares her insights into bringing readers into "a brightly lit room." Book sales are up, but indie bookstores are struggling. Lauren suggests ways to promote new titles, particularly those published by independent presses or written by emerging authors. She reflects on how bookstores, through bold new thinking, can become the cultural magnets in communities across the country.

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